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Keywords: Finite mixture model
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Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 903–925.
Published: 06 April 2023
...Keyvan Kasaian; B.P.S. Murthi; Erin Steffes Purpose The authors offer a new approach to segment credit card customers by classifying customers into two unobserved (latent) segments: opportunistic and needy. Design/methodology/approach The authors develop a finite mixture model to estimate...
