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1-20 of 27
Keywords: Fintech
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Journal Articles
International Journal of Bank Marketing 1–26.
Published: 03 June 2026
...Maroof Ahmad Mir; Anubhuti Dwivedi Purpose Against the backdrop of India's SDG commitment with SEBI introducing BRSR and allowing different ESG categories in mutual funds, this paper aims to analyse the determinants of retail investors' intention for ESG investment through Fintech platforms...
Journal Articles
International Journal of Bank Marketing (2026) 44 (8): 1718–1739.
Published: 31 March 2026
..., with particular relevance for financial inclusion initiatives. Eugene Cheng-Xi Aw can be contacted at: eugenecx.aw@gmail.com Robo-advisor CASA theory Signaling theory Empowerment theory Fintech Artificial intelligence In the financial industry, robo-advisors are becoming a key element...
Journal Articles
International Journal of Bank Marketing (2026) 44 (6): 1135–1162.
Published: 28 November 2025
... for studying open banking, as API technologies represented 58% of Italian banks' total Fintech investments in 2020 (Bank of Italy, 2021). We submitted an online questionnaire to Italian financial advisors in October 2021, thanks to an active collaboration with ANASF, the Italian Association of Financial...
Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 492–517.
Published: 30 September 2025
...@novaims.unl.pt 22 06 2024 13 10 2024 16 02 2025 10 07 2025 31 07 2025 19 08 2025 19 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Financial sector Adoption Fintech...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2026) 44 (2): 149–172.
Published: 13 August 2025
... predispositions toward technology). The financial technology (FinTech) literature suggests that trust and security play a critical role in adoption decisions (Sandhu et al., 2023). While trust and security are essential, these factors alone may not drive the adoption of CBDCs, as illustrated...
Journal Articles
International Journal of Bank Marketing (2025) 43 (7): 1489–1512.
Published: 23 April 2025
...Priyanka C. Bhatt; Wen-Kuo Chen Purpose Financial technology (FinTech) has significantly transformed and advanced the traditional financial services sector. The aim of this study is to identify the technology convergence (TC) and innovation trends utilizing both text and data mining techniques...
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
...Heshan Dong; Charles Blankson Purpose Despite widespread interest in fintech product investment, financial literature lacks the operationalization of the scientific attributes of fintech products. Additionally, dual processing theory has been overlooked by marketing scholars in the fintech domain...
Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 897–919.
Published: 13 January 2025
... was estimated using the SmartPLS 4.0 statistical application. Findings The findings revealed that outcome expectancy strongly predicts consumer trust. While word of mouth was impacted more by trust than usage behavior, trust was found to be a stronger predictor of recommendation behavior of FinTech digital...
Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 591–614.
Published: 14 November 2024
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Fintech Peer to peer lending Financial intermediations Banks Finance Banks have recently implemented lending restrictions on firms all across the world as a result of the financial crisis’ residual repercussions...
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1835–1866.
Published: 19 July 2024
... Limited Licensed re-use rights only Crowdfunding Mobile apps Fintech Information system usage quality Donation behaviour Well-being Consumer behaviour Stimulus-response-organism theory The global crowdfunding industry’s value stood at $17.51 billion in 2021, with projections...
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1978–2022.
Published: 05 July 2024
... 2023 17 11 2023 30 01 2024 22 05 2024 16 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Systematic literature review Fintech Artificial intelligence Financial decision-making Financial behavior...
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 841–869.
Published: 30 January 2024
...) conclude that gamified features increase consumers’ engagement with financial smartphone apps and could improve their financial well-being. Similarly, Purohit et al. (2022) argue that gamification improves banking and fintech offerings as well as customers’ experiences. Research further...
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
...Stefano Cosma; Daniela Pennetta Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach For a sample of 124 Italian FinTechs, the authors measured online visibility...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1769–1802.
Published: 15 August 2023
...Nisha Mary Thomas; Priyam Mendiratta; Smita Kashiramka Purpose Owing to the dramatic rise of FinTech credit in the financial sector, this study describes its knowledge and intellectual structure and paves the way for future research. Design/methodology/approach The study employs citation...
Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 113–132.
Published: 12 July 2023
... stability risk OR operational risk OR default risk OR money laundering OR financial terrorism AND FinTech AND banking sector”. Two-step approach is applied in this study. First, descriptive analysis is applied using RStudio to highlight prominent authors, countries and affiliations. Furthermore...
Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 38–65.
Published: 05 July 2023
...Brinda Sampat; Emmanuel Mogaji; Nguyen Phong Nguyen Purpose FinTech offers numerous prospects for significant enhancements and fundamental changes in financial services. However, along with the myriad of benefits, it also has the potential to induce risks to individuals, organisations and society...
Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
...R.V. ShabbirHusain; Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai Purpose This study aims to explore the role of the linguistic style used in the brand-posted social media content on consumer engagement in the Fintech domain. Design/methodology/approach A total of 3,286...
Journal Articles
Ali Abdallah Alalwan, Abdullah M. Baabdullah, Mutaz M. Al-Debei, Ramakrishnan Raman, Hitmi Khalifa Alhitmi, Amjad A. Abu-ElSamen, Yogesh K. Dwivedi
International Journal of Bank Marketing (2024) 42 (1): 66–93.
Published: 09 May 2023
... contactless payment, including new types of inhibitors. Furthermore, personalization–privacy paradox has not been fully examined over the related area of Fintech and contactless payment in general. Therefore, this study was able to extend the theoretical horizon personalization–privacy paradox to new area...
Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1282–1307.
Published: 05 May 2023
...Ana Rita Gonçalves; Amanda Breda Meira; Saleh Shuqair; Diego Costa Pinto Purpose The digital revolution has changed consumer–service provider interaction, spawning a new generation of FinTech. This paper analyzes consumers' reactions to artificial intelligence (AI) (vs human) decisions. Design...
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
...Maurício Bergmann; Antonio Carlos Gastaud Maçada; Fernando de Oliveira Santini; Tareq Rasul Purpose Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model...
