Keywords: Fintech
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (8): 1718–1739.
Published: 31 March 2026
..., with particular relevance for financial inclusion initiatives. Eugene Cheng-Xi Aw can be contacted at: eugenecx.aw@gmail.com Robo-advisor CASA theory Signaling theory Empowerment theory Fintech Artificial intelligence In the financial industry, robo-advisors are becoming a key element...
Journal Articles
International Journal of Bank Marketing (2026) 44 (6): 1135–1162.
Published: 28 November 2025
... for studying open banking, as API technologies represented 58% of Italian banks' total Fintech investments in 2020 (Bank of Italy, 2021). We submitted an online questionnaire to Italian financial advisors in October 2021, thanks to an active collaboration with ANASF, the Italian Association of Financial...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (2): 149–172.
Published: 13 August 2025
... predispositions toward technology). The financial technology (FinTech) literature suggests that trust and security play a critical role in adoption decisions (Sandhu et al., 2023). While trust and security are essential, these factors alone may not drive the adoption of CBDCs, as illustrated...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
...Heshan Dong; Charles Blankson Purpose Despite widespread interest in fintech product investment, financial literature lacks the operationalization of the scientific attributes of fintech products. Additionally, dual processing theory has been overlooked by marketing scholars in the fintech domain...
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
...Stefano Cosma; Daniela Pennetta Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach For a sample of 124 Italian FinTechs, the authors measured online visibility...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1769–1802.
Published: 15 August 2023
...Nisha Mary Thomas; Priyam Mendiratta; Smita Kashiramka Purpose Owing to the dramatic rise of FinTech credit in the financial sector, this study describes its knowledge and intellectual structure and paves the way for future research. Design/methodology/approach The study employs citation...
Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 113–132.
Published: 12 July 2023
... stability risk OR operational risk OR default risk OR money laundering OR financial terrorism AND FinTech AND banking sector”. Two-step approach is applied in this study. First, descriptive analysis is applied using RStudio to highlight prominent authors, countries and affiliations. Furthermore...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
...R.V. ShabbirHusain; Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai Purpose This study aims to explore the role of the linguistic style used in the brand-posted social media content on consumer engagement in the Fintech domain. Design/methodology/approach A total of 3,286...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
...Maurício Bergmann; Antonio Carlos Gastaud Maçada; Fernando de Oliveira Santini; Tareq Rasul Purpose Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model...

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