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Keywords: Functional quality
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Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1398–1412.
Published: 07 June 2022
... quality and technical quality help drive positive WOM communication. Corporate image and trust also play partial mediating roles. Practical implications Decision-makers should note that functional quality, technical quality, corporate image, and trust are antecedents of WOM communication. Functional...
