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Keywords: G21
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Journal Articles
Italian household debt: leveraging financial knowledge and digital skills to increase financial inclusion
Open Access
International Journal of Bank Marketing (2026) 44 (7): 1367–1394.
Published: 13 January 2026
... G20 G21 G50 G51 G53 Credit availability and usage differ significantly across countries (Crook, 2003 ; Barradas and Tomás, 2023). Recent developments, including the closure of physical bank branches, the rise of fintech platforms and macroeconomic volatility, have significantly influenced...
Includes: Supplementary data
Journal Articles
Are cryptocurrencies influenced by stereotypes and values? Evidence of the role of banker stereotypes and human values on cryptocurrency acceptance
Available to Purchase
International Journal of Bank Marketing (2025) 43 (8): 1627–1661.
Published: 09 May 2025
... 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Cryptocurrency Banker stereotype Human values TAM D14 D19 G21 G41 Financial innovation, particularly cryptocurrency, has significantly influenced the financial economy...
Journal Articles
Does societal trust affect banking activity? European evidence
Available to Purchase
International Journal of Bank Marketing (2025) 43 (5): 1100–1121.
Published: 03 February 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Banks Trust Loans Nonperforming loans Net interest margin EMU G21 M30 According to the seminal works of Fukuyama (1995) and Putnam (2000) , societal trust is a belief in the honesty...
Journal Articles
Digitalization and bank profitability: evidence from an emerging country
Available to Purchase
International Journal of Bank Marketing (2023) 41 (7): 1847–1871.
Published: 15 September 2023
... at: quangntt@due.edu.vn 13 03 2023 23 06 2023 31 07 2023 31 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Digitalization Digital transformation Vietnamese banks Profitability G20 G21 G28 Digital...
Journal Articles
What influences village-level access to a bank branch? Evidence from India
Available to Purchase
International Journal of Bank Marketing (2023) 41 (4): 882–902.
Published: 28 March 2023
... micro-foundations of growth of bank branch network. The granularity of the approach adopted here overcomes the confoundedness problems that the studies at a more aggregate level face. G21 G28 R12 R51 Sandhya Garg can be contacted at: sandhyagarg@iegindia.org 09 08 2022 22 11...
Journal Articles
Bank's service failures and bank customers' switching behavior: does bank reputation matter?
Available to Purchase
International Journal of Bank Marketing (2023) 41 (3): 550–571.
Published: 17 January 2023
... rights only Bank Service failure Reputation Switching cost Switching behavior Surveys D14 G21 G40 Bank customers are increasingly becoming indispensable in the sustainability of bank–customer relationships due to the rise of competition in the banking industry (Hull, 2002...
Journal Articles
Interaction between wealth management products and bank deposits: evidence from China's shadow banking
Available to Purchase
International Journal of Bank Marketing (2022) 40 (1): 154–171.
Published: 18 October 2021
... be contacted at: fuqiang@cufe.edu.cn 13 03 2021 15 06 2021 26 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Shadow banking Wealth management products Deposits Regulations Panel data G21 G28 G32 C33 Shadow...
Journal Articles
Determinants of bank branch density: a case study of Slovakia
Available to Purchase
International Journal of Bank Marketing (2020) 38 (4): 933–959.
Published: 27 March 2020
... distribution Slovak districts Poisson regression Determinants G21 C21 Research studies whose intention is to investigate or assess the spatial distribution of bank branches over a territory and to identify determinants of this spatial distribution are rather scarce. A handful of such studies...
Journal Articles
Advertising effectiveness on financial performance of banking sector: Turkey case
Available to Purchase
International Journal of Bank Marketing (2017) 35 (4): 649–661.
Published: 05 June 2017
... sector is very scarce. Therefore, this study has a potential to shed light on research about marketing aspect of financial sector. G15 G21 M41 In the existing literature, the link between advertising and firm performance measures has gathered attention through years since advertising has...
Journal Articles
A model of customer-centric banking practices for corporate clients in Bangladesh
Available to Purchase
International Journal of Bank Marketing (2016) 34 (4): 458–475.
Published: 06 June 2016
... satisfied. Mamunur Rashid can be contacted at: mamunur.rashid@nottingham.edu.my © Emerald Group Publishing Limited 2016 Bangladesh Bank selection criteria Corporate customers Customer-centric banking Relationship banking M31 G21 Studies on bank selection criteria go back...
