Keywords: G21
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Journal Articles
International Journal of Bank Marketing 1–43.
Published: 03 September 2026
... environment G21 O3 O5 O31 O32 Deputyship for Research & Innovation, Ministry of Education in Saudi Arabia 0007-1446-S Funding: This research is funded by the Deputyship for Research and Innovation, Ministry of Education in Saudi Arabia through the project number 0007-1446...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (5): 1100–1121.
Published: 03 February 2025
... 10 2024 04 01 2025 04 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Banks Trust Loans Nonperforming loans Net interest margin EMU G21 M30 According to the seminal works of Fukuyama (1995) and Putnam...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1847–1871.
Published: 15 September 2023
... Profitability G20 G21 G28 Digital transformation can be defined as the use of digital technologies to change business models and provides new opportunities to increase revenue and create value (Gartner, 2022 ; Wang et al., 2022). This process, which is a part of the fourth industrial...
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 882–902.
Published: 28 March 2023
... micro-foundations of growth of bank branch network. The granularity of the approach adopted here overcomes the confoundedness problems that the studies at a more aggregate level face. Financial access Banking Spatial distribution Branch expansion G21 G28 R12 R51 We merge this data...
Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 550–571.
Published: 17 January 2023
... D14 G21 G40 Bank customers are increasingly becoming indispensable in the sustainability of bank–customer relationships due to the rise of competition in the banking industry (Hull, 2002 ; Brunetti et al., 2016). More banks than ever are struggling to meet customers' expectations...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 933–959.
Published: 27 March 2020
... business district, income, and population density while not to racial makeup. Bank branch Spatial distribution Slovak districts Poisson regression Determinants G21 C21 (1a) Y k ∼ P o ( μ k ) , (1b) log ( μ k ) = β 0 + β 1 X k...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 649–661.
Published: 05 June 2017
.... Merve Acar can be contacted at: merve-hun@hotmail.com 15 03 2016 29 08 2016 17 10 2016 21 10 2016 G15 G21 M41 In the existing literature, the link between advertising and firm performance measures has gathered attention through years since advertising has...
Journal Articles
International Journal of Bank Marketing (2016) 34 (4): 458–475.
Published: 06 June 2016
... selection criteria Corporate customers Customer-centric banking Relationship banking M31 G21 Over the last 30 years, a handful of academic research studies have investigated banking behavior, bank selection criteria, and loyalty of retail bank customers (Zineldin, 1995). The increasing pace...

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