Keywords: Happiness
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Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 789–809.
Published: 25 March 2021
...Jing Jian Xiao; Chengyang Yan; Piotr Bialowolski; Nilton Porto Purpose The relationship between debt and happiness is an emerging research topic with significant implications for both theory and practice in economics and business. In China, where the consumer credit market is at an early stage...
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 219–241.
Published: 25 July 2019
... mobile banking. Furthermore, this research investigates the moderating effect of happiness, which is predicted – and showed – to strengthen the effects of design aesthetics on value. Design/methodology/approach A survey using screenshots of mobile banking applications was administered to a sample...

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