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Keywords: Hedonic value
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Journal Articles
Meteb Naif Alotaibi, Walid Chaouali, Samiha Mjahed Hammami, Klaus Schoefer, Narjess Aloui, Mahmoud Abdulhamid Saleh
International Journal of Bank Marketing (2023) 41 (3): 457–484.
Published: 27 January 2023
... With the help of an online survey, this study collects responses from 314 bank customers and analyses them using SmartPLS. Findings The results show that customers' participation in service recovery positively affects customers' perceived utilitarian and hedonic values. Customers' perceived utilitarian...
