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Keywords: Human relations
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Journal Articles
International Journal of Bank Marketing (1994) 12 (4): 3–12.
Published: 01 June 1994
... research in the area of measuring service quality. © MCB UP Limited 1994 Banking Consumer attitudes Financial services Human relations Loans Marketing Service quality Students satisfied and retained customers and employees; opportunities for cross‐selling; the attraction...
Journal Articles
International Journal of Bank Marketing (1994) 12 (3): 9–16.
Published: 01 May 1994
... applications and future opportunities for research. © MCB UP Limited 1994 Financial investment Financial services Human relations Investment management Marketing Sales methods Selling Wealth Many financial institutions that have sought to sell services more aggressively have...
Journal Articles
International Journal of Bank Marketing (1994) 12 (3): 26–35.
Published: 01 May 1994
..., 1989). Figure 1 depicts results of an Oregon State University survey of university‐based forum members and commercial banks regarding how family business owners select a banking partner (Brown et al., 1993). Banking Family firms Financial services Human relations Marketing...
