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Keywords: Image
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Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 878–902.
Published: 04 September 2017
...Md Abu Saleh; Ali Quazi; Byron Keating; Sanjaya S. Gaur Purpose Bank customers’ perceptions of service quality and service image of Islamic banks may differ from those of conventional banks. The purpose of this paper is to examine the differing perceptions of customers of Islamic and conventional...
Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 540–556.
Published: 15 May 2017
... was used to collect data. Customers were randomly intercepted as they walked out of five major banks. Structural equation modelling was used to test the proposed relationships. Findings The study found that service quality, satisfaction and corporate image all have positive direct effects on loyalty...
Journal Articles
International Journal of Bank Marketing (2013) 31 (4): 259–288.
Published: 07 June 2013
... quality Image Value Brand credibility Economics Convenience Tangibles Banking Greece The financial sector relies on the maintenance of a long‐term relationship with its customers, due to the nature of the products and services it provides, and the loss of a client is viewed with concern...
Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 79–97.
Published: 22 February 2013
...Muslim Amin; Zaidi Isa; Rodrigue Fontaine Purpose The purpose of this study is to investigate customer satisfaction and its effect on image, trust, and customer loyalty for Islamic banks. Design/methodology/approach The study uses data from Islamic banks and dual‐window Islamic banks...
Journal Articles
International Journal of Bank Marketing (1998) 16 (7): 276–286.
Published: 01 December 1998
...Josée Bloemer; Ko de Ruyter; Pascal Peeters This article investigates how image, perceived service quality and satisfaction determine loyalty in a retail bank setting at the global construct level, as well as the level of construct dimensions. At the global level the results of a large‐scale...
Journal Articles
International Journal of Bank Marketing (1997) 15 (5): 146–152.
Published: 01 September 1997
.... Argues that marketing and image research studies should be given the same attention as the monthly financial figures, should be treated with the same respect and should feed into strategic decision making. Suggests that financial institutions need to focus on five areas of activity, namely: strategic...
Journal Articles
International Journal of Bank Marketing (1996) 14 (1): 15–21.
Published: 01 February 1996
...Ugur Yavas; Donald J. Shemwell Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications...
Journal Articles
International Journal of Bank Marketing (1988) 6 (2): 38–47.
Published: 01 February 1988
... and communication strategies. © MCB UP Limited 1988 Banking Image Netherlands International Journal of Bank Marketing 6,2 38 The Image of Dutch Banks by Gabriele Morello Department of Economics, The Free University, Amsterdam The banking industry in the Netherlands does not differ substantially from...
Journal Articles
International Journal of Bank Marketing (1986) 4 (3): 69–80.
Published: 01 March 1986
...Oded Shenkar; Ephraim Yuchtman‐Yaar The existence of a positive image is important for banks throughout the world. However, different countries are exposed to particular circumstances which affect their image. The image of the Israeli banking industry was evaluated in a survey in August 1984, using...
