Keywords: Image
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Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 878–902.
Published: 04 September 2017
...Md Abu Saleh; Ali Quazi; Byron Keating; Sanjaya S. Gaur Purpose Bank customers’ perceptions of service quality and service image of Islamic banks may differ from those of conventional banks. The purpose of this paper is to examine the differing perceptions of customers of Islamic and conventional...
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International Journal of Bank Marketing (1997) 15 (5): 146–152.
Published: 01 September 1997
.... Argues that marketing and image research studies should be given the same attention as the monthly financial figures, should be treated with the same respect and should feed into strategic decision making. Suggests that financial institutions need to focus on five areas of activity, namely: strategic...
Journal Articles
International Journal of Bank Marketing (1996) 14 (1): 15–21.
Published: 01 February 1996
...Ugur Yavas; Donald J. Shemwell Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications...
Journal Articles
International Journal of Bank Marketing (1988) 6 (2): 38–47.
Published: 01 February 1988
... and communication strategies. © MCB UP Limited 1988 Banking Image Netherlands International Journal of Bank Marketing 6,2 38 The Image of Dutch Banks by Gabriele Morello Department of Economics, The Free University, Amsterdam The banking industry in the Netherlands does not differ substantially from...
Journal Articles
International Journal of Bank Marketing (1986) 4 (3): 69–80.
Published: 01 March 1986
...Oded Shenkar; Ephraim Yuchtman‐Yaar The existence of a positive image is important for banks throughout the world. However, different countries are exposed to particular circumstances which affect their image. The image of the Israeli banking industry was evaluated in a survey in August 1984, using...

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