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Keywords: Improvement
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Journal Articles
International Journal of Bank Marketing (1999) 17 (5): 206–220.
Published: 01 September 1999
... and interpreting relative efficiency scores and potential improvements is discussed in a language that will be particularly appreciated by managers, consultants and novice researchers. The theory needed to use DEA and the key model design considerations are addressed. The discussion includes such issues...
Journal Articles
International Journal of Bank Marketing (1996) 14 (6): 3–11.
Published: 01 November 1996
...Karin Newman; Alan Cowling Presents an empirical study of major quality improvement initiatives recently undertaken by two British banks. Provides a useful comparison of the two different approaches, and contributes new evidence on the current debate concerning the validity of the SERVQUAL model...
