Keywords: India
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Journal Articles
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International Journal of Bank Marketing (2021) 39 (5): 856–870.
Published: 12 March 2021
... of this paper is to examine the determinants of bank branching activities in one of the largest developing country India. Design/methodology/approach The authors employ a unique longitudinal data to study the determinants of bank branch location in India. These data are collected at the state level covering...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (7): 1590–1618.
Published: 19 June 2019
... of students and working professional from large Indian cities. A larger representative sample encompassing balanced representation from urban and rural India could enhance the scope and widen the application of the results across larger target groups. This study analyzes data at a specific point in time...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 192–209.
Published: 05 September 2018
...). Design/methodology/approach A four-city, three language, paper and pencil survey yielded a sample of 600 respondents from India. Data were analyzed using structural equations modeling. Findings This study finds that AR positively mediates the relationship between TR and intention to adopt (IA...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 357–378.
Published: 03 April 2018
...Sindhu Singh; R.K. Srivastava Purpose The purpose of this paper is to identify factors influencing the adoption of mobile banking in India and develop and empirically validate a model explaining the behavioural intention to use mobile banking in the Indian banking sector. Design/methodology...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 616–636.
Published: 05 June 2017
... on a literature review, focus group discussions and personal interviews. Exploratory factor analysis was conducted to identify the relevant factors. An online survey of 367 mobile phone users in India was conducted. Confirmatory factor analysis was conducted using structural equation modeling. Appropriate...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 530–544.
Published: 01 June 2015
... in developing economies such as India. Now most of the Indian banks are opting for internet banking as a delivery channel and a strategic tool for business development (Safeena et al., 2014). Despite the fact that internet banking is beneficial to the consumer, the adoption rate of internet banking...
Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 316–329.
Published: 18 May 2015
... that drive repurchase intentions. Design/methodology/approach – A survey was administered to 201 poor microfinance borrowers at the bottom of the pyramid in India in a cross-sectional field study format. Multivariate regression is used to examine relationships between CSR and repurchase intention...
Journal Articles
International Journal of Bank Marketing (2015) 33 (1): 58–77.
Published: 02 February 2015
...Gagandeep Kaur Purpose – The purpose of this paper is to evaluate the job satisfaction level of universal bank employees in India. It focusses on identifying the factors of job satisfaction and their influence on the overall job satisfaction of universal bank employees. Design/methodology...
Journal Articles
International Journal of Bank Marketing (2014) 32 (6): 477–493.
Published: 26 August 2014
.... Design/methodology/approach – Employed an exploratory qualitative approach and purposive sampling. The authors gather data from field interview of 35 relationship managers in private and public banks in India. Grounded theory method using analytic induction approach was employed. Findings...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2013) 31 (3): 167–186.
Published: 05 April 2013
... A cross‐sectional research on 445 retail banking customers through a questionnaire is conducted. The population of the study consists of valued retail urban customers of banks in Rajasthan, India, who frequently visit bank premises for transactions, have accounts in at least two banks and have availed...
Journal Articles
International Journal of Bank Marketing (2012) 30 (6): 465–484.
Published: 07 September 2012
... to tap unexplored markets. Design/methodology/approach Primary data were collected via structured questionnaire from 411 households from the states of Assam and Meghalaya in north‐east India. Factors significantly contributing to inclusion were identified using a logistic regression model...

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