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1-20 of 34
Keywords: India
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Journal Articles
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator
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International Journal of Bank Marketing (2024) 42 (5): 870–896.
Published: 26 February 2024
...-sectional sample of 744 mobile wallet users in India. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the hypothesized relationships and test the mediation effects. Findings Results show that the stimulus, PS, has a positive and significant influence on TR and ATT, which...
Includes: Supplementary data
Journal Articles
Determinants of the financial wellbeing of individuals in an emerging economy: an empirical study
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International Journal of Bank Marketing (2023) 41 (4): 860–881.
Published: 21 March 2023
... in India's National Capital Region (NCR) region. Understanding financial wellbeing is crucial as it helps individuals understand personal finance better and develop a more favorable financial attitude. The information can depict individuals' financial skills, knowledge and attitudes toward achieving...
Journal Articles
Identifying unobserved heterogeneity in mobile wallet adoption – A FIMIX-PLS approach for user segmentation
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International Journal of Bank Marketing (2023) 41 (1): 210–236.
Published: 14 November 2022
... Emerald Publishing Limited Licensed re-use rights only India Segmentation TAM PLS-SEM FIMIX-PLS Mobile wallet Owing to the increasing smartphone proliferation, Internet penetration and awareness among users regarding mobile payment options, the global wallet industry is witnessing...
Journal Articles
The determinants of bank branch location in India: an empirical investigation
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International Journal of Bank Marketing (2021) 39 (5): 856–870.
Published: 12 March 2021
... of this paper is to examine the determinants of bank branching activities in one of the largest developing country India. Design/methodology/approach The authors employ a unique longitudinal data to study the determinants of bank branch location in India. These data are collected at the state level covering...
Journal Articles
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
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International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
...Prashant Raman; Kumar Aashish Purpose Consumers in India are increasingly using mobile payment systems (MPSs) to make online and offline payments. Digital payment applications are gradually being used as surrogates for cash, checks and plastic money. The motive behind this research is to analyze...
Journal Articles
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
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International Journal of Bank Marketing (2020) 38 (6): 1279–1303.
Published: 27 June 2020
..., data were collected from 598 customers of various (public and private) banks in India. Structural equation modeling was used to analyze the data. Findings Results reveal that the key website attributes viz. website interactivity, website aesthetics, customization, ease of use and telepresence...
Journal Articles
Consumer attitude and intention to adopt mobile wallet in India – An empirical study
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International Journal of Bank Marketing (2019) 37 (7): 1590–1618.
Published: 19 June 2019
... of students and working professional from large Indian cities. A larger representative sample encompassing balanced representation from urban and rural India could enhance the scope and widen the application of the results across larger target groups. This study analyzes data at a specific point in time...
Journal Articles
The effect of government regulations on continuance intention of in-store proximity mobile payment services
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International Journal of Bank Marketing (2020) 38 (1): 34–62.
Published: 03 May 2019
... payment services in India were surveyed using a structured questionnaire. This study was carried out with shoppers in the Mumbai Metropolitan Region and New Delhi because of the diverse and large population of these cities. Findings The results of this study indicated that: integrating the variables...
Journal Articles
Mobile payments in India: the privacy factor
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International Journal of Bank Marketing (2019) 37 (1): 192–209.
Published: 05 September 2018
...). Design/methodology/approach A four-city, three language, paper and pencil survey yielded a sample of 600 respondents from India. Data were analyzed using structural equations modeling. Findings This study finds that AR positively mediates the relationship between TR and intention to adopt (IA...
Journal Articles
Predicting the intention to use mobile banking in India
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International Journal of Bank Marketing (2018) 36 (2): 357–378.
Published: 03 April 2018
...Sindhu Singh; R.K. Srivastava Purpose The purpose of this paper is to identify factors influencing the adoption of mobile banking in India and develop and empirically validate a model explaining the behavioural intention to use mobile banking in the Indian banking sector. Design/methodology...
Journal Articles
Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India
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International Journal of Bank Marketing (2017) 35 (7): 1115–1132.
Published: 02 October 2017
... Information Management , Vol. 9 No. 3 , pp. 1 - 4 . Table AI Marketing India Engagement Consumer attitudes E-commerce Mobile banking Servicescape As part of the electronic banking strategy, the importance of managing mobile banking (M banking) transactions has emerged...
Journal Articles
Consumer perspectives about mobile banking adoption in India – a cluster analysis
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International Journal of Bank Marketing (2017) 35 (4): 616–636.
Published: 05 June 2017
... on a literature review, focus group discussions and personal interviews. Exploratory factor analysis was conducted to identify the relevant factors. An online survey of 367 mobile phone users in India was conducted. Confirmatory factor analysis was conducted using structural equation modeling. Appropriate...
Journal Articles
Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern
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International Journal of Bank Marketing (2016) 34 (7): 1092–1113.
Published: 03 October 2016
...-banking have grown rapidly, and the proliferation of this service delivery pattern is high in Asian countries, which are predominantly emerging markets (see: Mortimer et al., 2015). Few studies report that the use of the M-banking services in developing economies such as India, have seen steady...
Journal Articles
Intention to adopt internet banking in an emerging economy: a perspective of Indian youth
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International Journal of Bank Marketing (2015) 33 (4): 530–544.
Published: 01 June 2015
... in the Indian scenario. Originality/value – The paper is one of the initial attempts in Indian context to understand the consumer’s intention to adopt internet banking by combining TPB and TAM theories. India Technology acceptance model Internet banking Theory of planned behaviour Perceived risk...
Journal Articles
Serving the poor: captive market CSR and repurchase intention
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International Journal of Bank Marketing (2015) 33 (3): 316–329.
Published: 18 May 2015
... that drive repurchase intentions. Design/methodology/approach – A survey was administered to 201 poor microfinance borrowers at the bottom of the pyramid in India in a cross-sectional field study format. Multivariate regression is used to examine relationships between CSR and repurchase intention...
Journal Articles
Perception of bank employees’ towards working environment of selected Indian universal banks
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International Journal of Bank Marketing (2015) 33 (1): 58–77.
Published: 02 February 2015
...Gagandeep Kaur Purpose – The purpose of this paper is to evaluate the job satisfaction level of universal bank employees in India. It focusses on identifying the factors of job satisfaction and their influence on the overall job satisfaction of universal bank employees. Design/methodology...
Journal Articles
Antecedents of discretionary risky-service behavior: an exploratory study
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International Journal of Bank Marketing (2014) 32 (6): 477–493.
Published: 26 August 2014
.... Design/methodology/approach – Employed an exploratory qualitative approach and purposive sampling. The authors gather data from field interview of 35 relationship managers in private and public banks in India. Grounded theory method using analytic induction approach was employed. Findings...
Journal Articles
Re‐examining and empirically validating the End User Computing Satisfaction models for satisfaction measurement in the internet banking context
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International Journal of Bank Marketing (2013) 31 (6): 440–455.
Published: 06 September 2013
... users in India. Design/methodology/approach A survey questionnaire was administered on internet banking users and a total of 387 responses were collected. A factor analysis on the 12 items used in the EUCS model with oblique (non‐orthogonal) rotation and five fixed factors revealed the existence...
Journal Articles
Antecedents of customer satisfaction: a study of Indian public and private sector banks
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International Journal of Bank Marketing (2013) 31 (3): 167–186.
Published: 05 April 2013
... A cross‐sectional research on 445 retail banking customers through a questionnaire is conducted. The population of the study consists of valued retail urban customers of banks in Rajasthan, India, who frequently visit bank premises for transactions, have accounts in at least two banks and have availed...
Journal Articles
Studying financial inclusion in north‐east India
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International Journal of Bank Marketing (2012) 30 (6): 465–484.
Published: 07 September 2012
... to tap unexplored markets. Design/methodology/approach Primary data were collected via structured questionnaire from 411 households from the states of Assam and Meghalaya in north‐east India. Factors significantly contributing to inclusion were identified using a logistic regression model...
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