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International Journal of Bank Marketing (2017) 35 (6): 966–982.
Published: 04 September 2017
... Internet banking Consumer perception Netnography Digital consumer banking Since the first online banking services based on the internet were provided by Stanford Federal Credit Union in October 1994, online banking has spread rapidly in all countries around the world. This is due to its...
Journal Articles
International Journal of Bank Marketing (2016) 34 (3): 280–306.
Published: 16 May 2016
...Muslim Amin Purpose – The purpose of this paper is to examine the internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty. Design/methodology/approach – A total of 1,000 questionnaires were distributed for internet banking customers and 520...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 510–529.
Published: 01 June 2015
...Awni Rawashdeh Purpose – The purpose of this paper is to investigate the Jordanian accountant’s behavioral intention of using the Internet Banking services to focus on the perceptions of the users in terms of usefulness and ease of use of Internet Banking, besides the privacy of using...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 530–544.
Published: 01 June 2015
...Rambalak Yadav; Vikas Chauhan; Govind Swaroop Pathak Purpose – The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 178–194.
Published: 07 April 2015
...Ali Saleh Al-Ajam; Khalil Md Nor Purpose – The purpose of this paper is to determine the factors that influence individuals’ intention to adopt internet banking in the Republic of Yemen. The current study found that a lack of empirical studies have been conducted in this field in Arab countries...
Journal Articles
International Journal of Bank Marketing (2014) 32 (7): 647–687.
Published: 30 September 2014
...Tina Suzanne Harrison; Okey Peter Onyia; Stephen K. Tagg Purpose – The purpose of this paper is to propose that customer readiness and web-channel readiness for internet banking (IB) adoption are the twin universal determinants of retail customers’ attitudes and intention towards IB-adoption...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2013) 31 (5): 388–408.
Published: 22 July 2013
...Nabil Mzoughi; Wafa M’Sallem Purpose This research aims to describe three profile segments (postponers, opponents and rejectors) of non‐adopters of internet banking in Tunisia, and attempts to predict consumers’ willingness to adopt this new technology using a range of factors. Design...
Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 115–125.
Published: 22 February 2013
...Ather Akhlaq; Ejaz Ahmed Purpose The aim of this study is to find out the type of motivation that provokes an individual to trust and use the internet banking system in a low income country. In this paper, extrinsic motivation and intrinsic motivation are studied that may build trust...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2012) 30 (1): 60–81.
Published: 27 January 2012
...Shumaila Yousafzai; Mirella Yani‐de‐Soriano Purpose The purpose of this paper is to deepen our understanding of customers' actual internet banking behaviour by combining the construct of technology readiness with the technology acceptance model and demographics, such as age and gender, into one...
Journal Articles
International Journal of Bank Marketing (2012) 30 (1): 20–42.
Published: 27 January 2012
...Athanasios G. Patsiotis; Tim Hughes; Don J. Webber Purpose This study examines internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non‐adopters of the service. The aim is to illustrate customers' resistance behaviour towards internet banking...

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