... controlled trials (RCTs). Practical implications The authors’ results show the importance of investor behaviour analysis as the effectiveness of the newsletter intervention largely depended on the type of customer it was served to. This highlights the importance of personalisation. Originality/value...

... with behaviour. Practical implications The results present significant investor behaviour and policy implications for financial services marketing. Some interventions, especially in the area of consumer financial literacy, are more likely than others to help consumers bridge the gap between non-participation...

... setting. Betül Çal can be contacted at: betulcal@yahoo.com 21 05 2016 15 08 2016 28 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Brand equity Perceived risk Stock market Investor behaviour Scholars...