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Keywords: Islamic banking
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1732–1755.
Published: 02 May 2025
... obligations and the Sharia law serve as the integral factors that influence their final consumption decision. Practical implications Islamic banks may devise effective acquisition and retention strategies by distinguishing psychographic-based market segments characterized by utilitarian, economic...
Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 751–767.
Published: 04 March 2021
...M. Luthfi Hamidi; Andrew C. Worthington Purpose The study aims to extend the conventional triple bottom line (TBL) framework (prosperity, people and planet) to the quadruple bottom line (QBL) by newly adding a “prophet” dimension for Islamic banks seeking compliance with Islamic law...
Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 931–946.
Published: 22 June 2018
...Mehree Iqbal; Nabila Nisha; Mamunur Rashid Purpose The purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence, the bank selection criteria of these Muslim consumers will be dominated...
Journal Articles
International Journal of Bank Marketing (2018) 36 (3): 410–422.
Published: 08 May 2018
...John J. Ireland Purpose The purpose of this paper is to determine the rate difference required to persuade Islamic banking customers to switch to conventional banks. Design/methodology/approach A choice-based conjoint analysis survey was administered to 300 UAE Islamic banking customers...
Journal Articles
International Journal of Bank Marketing (2015) 33 (1): 23–40.
Published: 02 February 2015
...Muahmmad Kashif; Sharifah Suzana Wan Shukran; Mohsin Abdul Rehman; Syamsulang Sarifuddin Purpose – The purpose of this paper is to examine the impact of PAKSERV measures on customer satisfaction and loyalty in the Malaysian Islamic banking context. Design/methodology/approach...
Journal Articles
International Journal of Bank Marketing (2014) 32 (7): 688–700.
Published: 30 September 2014
... and Islamic banking in the Middle East, and provides future research directions for scholars and practitioners alike. Future research should address each of the research questions as identified in this paper with empirical data/evidence. Practical implications – This paper reviews leading, current...
Journal Articles

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