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1-8 of 8
Keywords: Islamic banking
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Journal Articles
Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services
Available to Purchase
International Journal of Bank Marketing (2026) 44 (1): 120–139.
Published: 19 September 2025
...Moayad Moharrak; Emmanuel Mogaji Purpose This paper develops a conceptual framework to theorise consumer-to-consumer (C2C) interactions in Islamic banking, integrating Service-Dominant Logic and Transformative Service Research within an institutional logics perspective to highlight how peer...
Journal Articles
The psychology of the afterlife and Islamic financing adoption
Available to PurchaseMuhammad Iskandar Hamzah, Abdul Kadir Othman, Amily Fikry, Lennora Putit, Lailatul Faizah Abu Hassan
International Journal of Bank Marketing (2025) 43 (8): 1732–1755.
Published: 02 May 2025
... obligations and the Sharia law serve as the integral factors that influence their final consumption decision. Practical implications Islamic banks may devise effective acquisition and retention strategies by distinguishing psychographic-based market segments characterized by utilitarian, economic...
Journal Articles
Islamic banking sustainability: theory and evidence using a novel quadruple bottom line framework
Available to Purchase
International Journal of Bank Marketing (2021) 39 (5): 751–767.
Published: 04 March 2021
...M. Luthfi Hamidi; Andrew C. Worthington Purpose The study aims to extend the conventional triple bottom line (TBL) framework (prosperity, people and planet) to the quadruple bottom line (QBL) by newly adding a “prophet” dimension for Islamic banks seeking compliance with Islamic law...
Journal Articles
Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh
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International Journal of Bank Marketing (2018) 36 (5): 931–946.
Published: 22 June 2018
...Mehree Iqbal; Nabila Nisha; Mamunur Rashid Purpose The purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence, the bank selection criteria of these Muslim consumers will be dominated...
Journal Articles
Just how loyal are Islamic banking customers?
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International Journal of Bank Marketing (2018) 36 (3): 410–422.
Published: 08 May 2018
...John J. Ireland Purpose The purpose of this paper is to determine the rate difference required to persuade Islamic banking customers to switch to conventional banks. Design/methodology/approach A choice-based conjoint analysis survey was administered to 300 UAE Islamic banking customers...
Journal Articles
Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation
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International Journal of Bank Marketing (2015) 33 (1): 23–40.
Published: 02 February 2015
...Muahmmad Kashif; Sharifah Suzana Wan Shukran; Mohsin Abdul Rehman; Syamsulang Sarifuddin Purpose – The purpose of this paper is to examine the impact of PAKSERV measures on customer satisfaction and loyalty in the Malaysian Islamic banking context. Design/methodology/approach...
Journal Articles
Banking service quality in the Middle Eastern countries
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International Journal of Bank Marketing (2014) 32 (7): 688–700.
Published: 30 September 2014
... and Islamic banking in the Middle East, and provides future research directions for scholars and practitioners alike. Future research should address each of the research questions as identified in this paper with empirical data/evidence. Practical implications – This paper reviews leading, current...
Journal Articles
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
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International Journal of Bank Marketing (2013) 31 (1): 6–23.
Published: 25 January 2013
...Muhammad Mohsin Butt; Muhammad Aftab Purpose The purpose of this paper is to empirically investigate the influence of consumer attitude towards Halal banking on e‐service quality and e‐satisfaction, in an online Islamic banking context. The proposed model also aims to investigate...
