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Keywords: Israel
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Journal Articles
International Journal of Bank Marketing (1991) 9 (3): 9–10.
Published: 01 March 1991
...Dan Boneh The influx of new Russian immigrants to Israel is described with the marketing challenge that it poses to Israeli banks. Some of the salient characteristics of this wave of immigration are delineated as well as the means employed by Israeli banks in the competition for new accounts. Bank...
Journal Articles
International Journal of Bank Marketing (1987) 5 (4): 49–58.
Published: 01 April 1987
.... © MCB UP Limited 1987 Banks Computers Employee Attitudes Israel Perceptions of Computerisation by Bank Branch Employees by Oded Shenkar Tel Aviv University, Israel Introduction The accelerating pace of technological change has not escaped the banking industry. Once one of the more...
Journal Articles
International Journal of Bank Marketing (1986) 4 (3): 69–80.
Published: 01 March 1986
... sector but the public is wary of it. Innovativeness scored highly, signalling an opportunity for the industry to improve its image with the advance of bank automation. Prestige also scored highly. © MCB UP Limited 1986 Banking Consumer Attitudes Image Israel Perception The Image...
