... with distinct profiles and needs. Different strategies are recommended for each cluster and class. Originality/value Numerous studies have focused on the importance of getting to know the clients of microfinance programs, but none as yet have used market segmentation as a way to do so. The goal...

... published in English, into Arabic. A five-point Likert-type scale ranging from strongly disagree to strongly agree was used. The research instrument is shown in the Appendix . Kuwait Market segmentation Self-organizing maps Consumer choice Consumer clustering Sharia-compliant financial...

... ; Turvey and Kong, 2010). Hence, the following hypotheses are formulated: H1. Youth’s positive affect towards microcredit positively influences their intentions of obtaining microcredit in war-affected areas. Consumer behaviour Credit Market segmentation Financial services Young...

... customer who schedules a primary care appointment is more likely to utilize preventive health services than a health care customer who schedules a specialty appointment. © Emerald Group Publishing Limited 2015 Marketing Insurance Market segmentation Services This research offers...

... and innovativeness and high on discomfort and insecurity). H4. PEU will positively influence PU. Technology readiness Market segmentation Technology acceptance Internet banking Consumer behaviour United Kingdom Prior research, which has examined the effect of individuals' perceptions...

... are useful in market segmentation. The results also suggest the possible existence of sub‐groups within each segment characterised by different aspects of resistance behaviour. Further research could identify and explore their potential and study non‐adopter behaviour. Practical implications Service...

... 2011 Trust Market segmentation Internet Banking Telephone banking Surprisingly, despite this well‐established link between trust and behavior towards a service provider, trust has not been tested as a segmentation variable. However, since the level of consumers' trust in a company...

... facilitating cluster interpretation and it is very efficient in scaling distances with very large samples. The scaling technique employed in this study is the two‐step cluster method contained in SPSS. Market segmentation Internet Banking It should be pointed out that the growth of internet...

...”. © Emerald Group Publishing Limited 2009 Ethical investment Unit trusts Investors Market segmentation One of the major trends within the retail investment industry in the last couple of decades has been the introduction and growth of socially responsible investment (SRI) mutual...

... of highlighting the relative importance of independent variables, based on a given dependent variable. Robert Rugimbana can be contacted at: r.rugimbana@griffith.edu.au © Emerald Group Publishing Limited 2007 Market segmentation Youth Social stratification Virtual banking Consumer behaviour...

... Personal finance Cluster analysis Market segmentation United Kingdom Across the developed world, demographic changes – particularly increasing lifespan and falling birth rates – are resulting in an increase in the proportion of the population which has retired from the workplace. The question...

... with their adoption level of internet banking. © Emerald Group Publishing Limited 2005 Market segmentation Banking Internet In his seminal categorization, Rogers (1995) suggested that adoption of new products takes place over time and that the adoption curve can be segmented into identifiable...

... sets of variables were used to profile market segments. Findings Study results indicate that there are substantial differences between customers of local and national US banks in their evaluation of the relative importance of bank service charges and overall confidence in the bank. Compared...

... five years later. © MCB UP Limited 1999 Banks Consumer behaviour Differentiation Market segmentation Marketing strategy Positioning Financial institutions typically compete in broad markets with numerous customers that may be geographically dispersed and whom seek a variety...

... Financial services Market segmentation Retailing Service operations United Kingdom Although still the subject of some debate, there is general recognition that many of the distinctive characteristics of financial services have important implications for the marketing process. The impact...

... nuevo servicio financiero ”, (New approaches in conjoint analysis: segmentation and design of a new financial service), unpublished Ph.D. thesis, Universidad de León. Green , P.E. (1977 , “ A new approach to market segmentation ”, Business Horizons , Vol. 20 , February, pp. 61 ‐ 73...

... and efficiency of their marketing strategies. This research was undertaken to investigate and correct one of the great shortcomings in market segmentation as practised by banks and building societies: they typically use geographic, demographic, socio‐economic and psychographic characteristics to segment...

...Tina S. Harrison Driven by changes in the regulatory environment and pressures on product profitability, market segmentation is increasing in importance as a competitive weapon. However, still too much emphasis is being placed on descriptive studies which do not sufficiently explain differences...

... services Marketing Market segmentation The last two years have been very difficult for building societies in both of their core markets – mortgages and savings. While much has been written about the housing and mortgage markets comparatively little attention has been given to what is happening...

... institution and satisfaction levels. © MCB UP Limited 1994 Banking Canada Location Marketing Marketing research Performance Market segmentation Service quality In the next section, a brief review of service quality research is provided, followed by a discussion of financial services...