..., there was a discernible lack of top management commitment, as well as obstacles in the form of functional and informational silos, which served to constrain an integrated company response to SERVQUAL criteria. © MCB UP Limited 2001 SERVQUAL Banking industry Marketing management Human resource management...

... 1998 Banking Credit cards Marketing management Relationship marketing Relationship marketing has been described as a new‐old concept, in that it is a new term for an ancient phenomenon, best summed up by the age‐old Middle Eastern proverb, “As a merchant, you will do well if you have...

... and also on the sensitivity of the performance of the organisation to an improvement in the area. The perspective is that of senior financial services marketing managers. The managers picked out pricing policy as one factor deserving to be given the highest priority. Improvements here are possible...

... and adoption/ implementation processes associated with survival and growth of the Arab banking industry is provided. Marketing Management in an Islamic Banking Environment: In Search of an Innovative Marketing Concept by Dale N. Shook* and Salah S. Hassan Skidmore College, Saratoga Springs, New York, USA...