... strategies identified at different stages of association include database marketing, frequent buyer program, test marketing and customer feedback program, institutional membership and purchase of subscription. Marketing strategy Personality traits Customer relationship proneness Relationship...

...Larry P. Pleshko; Richard A. Heiens; Plamen Peev Purpose – The purpose of this paper is to take a contingency theory approach to examine how performance is affected by the relationships between the Miles & Snow strategic groupings and a variety of marketing strategy concepts, including...

... be evaluated on a scale (e.g. Parasuraman et al., 2005). The methodology follows Churchill's (1979) paradigm and other well-cited scale-developing studies (e.g. Walsh and Beatty, 2007). © Emerald Group Publishing Limited 2013 Marketing strategy Customer experience Customer...

... campuses. Moreover, the paper supports the importance of generalizability of findings and replication studies. Charles Blankson can be contacted at: Charles.Blankson@unt.edu © Emerald Group Publishing Limited 2012 United States of America Students Credit cards Banks Marketing strategy...

... social responsibility CSR advertising Brazil Banks Brand awareness Marketing strategy Companies' participation in society makes corporate social responsibility (CSR) perspectives integral to the organizational strategy, especially when searching for marketing competitive advantages...

... Banking Empirical study India Banks Rural areas Social inclusion Marketing strategy Financial inclusion is defined as the process of ensuring access to financial services (savings, insurance, remittance, payments, etc.) and timely and adequate credit where needed by vulnerable groups...

...Mohammed Tameme; Mehmet Asutay Purpose This paper aims to explore public perceptions on marketing‐related issues of Islamic mortgages, which can help to identify the contents of the best marketing strategies for financial institutions wishing to promote Islamic mortgages among the Muslim community...

... charge and a service fee), resource availability should also be incorporated, as predicted by the perceived control construct from the Theory of Planned Behavior (Ajzen, 1991). Mobile communication systems Banking Consumer behaviour Internet Marketing strategy Brazil Over the past...

... Emerald Group Publishing Limited 2008 Customer services quality Marketing strategy Financial services Virtual banking Electronic commerce Banking There are numerous models of service quality described in the literature. Grönroos (1984) pioneered this concept and defines service...

...), and to refute new brands (Ross, 1975). Financial services Humour Selling methods Marketing strategy Banks Customer satisfaction The financial industry has historically been perceived as conservative, traditional, and somewhat boring (Frye, 2001 ; Shanmugam and Bourke, 1992 ; Uzelac...

... market orientation philosophy in the banking sector can be viewed as a threshold factor in order to increase business performance. Originality/value The present study provides useful information on driving market strategies in retail banking. © Emerald Group Publishing Limited 2008 Market...

... on the phone – C.J. Nickle Company would like to thank you for your catalog order today. As a token of our appreciation, we would like to send you, free of charge, Northern Living Magazine. © Emerald Group Publishing Limited 2007 Financial services Banks Marketing strategy Consumer...

... regarding marketing strategies for “green shares”. In particular, credibility both regarding financial aspects (competitive return), and environmental and social criteria have to be guaranteed to make more consumers interested in investing in green shares. In their exploratory study Laroche et...

...Mohammed Almossawi To plan an appropriate marketing strategy for attracting new customers, commercial banks need to identify the criteria on which potential customers determine their bank selection decision. The study focuses on examining the bank selection criteria being employed by college...

... South‐east Asia Financial services Consumer behaviour Marketing strategy Perhaps at no time in human history has there existed such a clash between the various versions of the traditional and the new ideologies, values and systems as in the transitional economies of South‐east Asia (SEATE...

... marketing tool. This paper provides an exploratory analysis of the importance of word of mouth and the factors which influence its role within an organisation’s marketing strategy, with particular reference to customer referral campaigns. Empirical evidence is collected from the (rapidly changing...

... innovation Process innovation Marketing strategy Insurance companies The strategy literature; the marketing literature; the innovation literature, and the organisation change literature have identified a wide range of barriers to innovation. Our understanding of how barriers to innovation can...

... a relative intra‐industrial instability, and a significant change in the number and strategy of the identified groups with the passing of time. © MCB UP Limited 1999 Banking Competitiveness Marketing strategy Spain Strategic planning At present, the processes of competence...

... as a competitive advantage. This paper presents the results of a study that utilized perceptual mapping to assist in analyzing market structure and in developing marketing strategies based on this knowledge. The success of the strategies was tracked and assessed by a replication of the market structure analysis...

... considerable emphasis on environmental risk management in their corporate lending operations, there is little evidence of them harnessing the opportunities presented by the “greening” of industry. © MCB UP Limited 1998 Banks Environment Green marketing Loans Marketing strategy Risk management...