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Keywords: Middle East
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Journal Articles
International Journal of Bank Marketing (2014) 32 (7): 688–700.
Published: 30 September 2014
... and Islamic banking in the Middle East, and provides future research directions for scholars and practitioners alike. Future research should address each of the research questions as identified in this paper with empirical data/evidence. Practical implications – This paper reviews leading, current...
Journal Articles
Journal Articles
International Journal of Bank Marketing (1989) 7 (6): 31–37.
Published: 01 June 1989
... and of the economic and social development role of the Islamic banking system. © MCB UP Limited 1989 Consumer attitudes Customers Banking Jordan Middle East ATTITUDES, BEHAVIOUR AND PATRONAGE FACTORS OF BANK CUSTOMERS TOWARDS ISLAMIC BANKS by Cengiz Erol and Radi El-Bdour Yarmouk University, Irbid...
Journal Articles
International Journal of Bank Marketing (1988) 6 (1): 21–30.
Published: 01 January 1988
...Dale N. Shook; Salah S. Hassan International banks are aggressively utilising the marketing concept in order to respond to an increasingly competitive industry. Banks in the Middle East, as in many developing regions, are seeking to become major players in the marketplace. Unique cultural...

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