... of the drivers and effects of brand equity of m-payments. m-Payments brand equity Mobile payments Consumer-based brand equity Satisfaction Multi-mediation Brand loyalty TAM The revolutionary growth and disruptive nature of mobile technology has made transactions easier for customers...

... mainstream academic research in MFSs have been scant and limited to a specific MFS domain: mobile banking or mobile payment. The authors synthesised a more extensive body of knowledge and provided a global perspective on the MFS field. Unlike the past literature reviews which followed traditional frameworks...

...Mona Sinha; Hufrish Majra; Jennifer Hutchins; Rajan Saxena Purpose The purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology readiness (TR) and their privacy concerns (PCs...

...Chris Hampshire Purpose The purpose of this paper is to explore UK consumer perceptions of trust, risk and perceived usefulness of mobile payments through the use of sequential mixed methods. Design/methodology/approach A post-positivist philosophy is used with a social constructionist...

...Dr Mohammad G. Nejad; Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson Purpose – The purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services. The expectations of the main groups of stakeholders – the mobile service providers, the retailers...