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1-5 of 5
Keywords: Modelling
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Journal Articles
Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
Available to Purchase
International Journal of Bank Marketing (2011) 29 (3): 247–267.
Published: 12 April 2011
...Chris Baumann; Greg Elliott; Hamin Hamin Purpose Customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal structure with the aim of better understanding, predicting and managing loyalty. The purpose of this paper is to model both current behaviour (measured...
Journal Articles
A model of consumer financial numeracy
Available to Purchase
International Journal of Bank Marketing (2009) 27 (4): 270–293.
Published: 12 June 2009
... in regard to financial management. Design/methodology/approach The article builds theory by combining consumer cognitive capacity and customer knowledge theories with findings from prior studies of consumer difficulties with financial services to introduce a comprehensive model of the antecedents...
Journal Articles
Empirical modelling of bank market exclusion
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International Journal of Bank Marketing (2003) 21 (6-7): 296–303.
Published: 01 December 2003
... the Probit model and data collected through primary research from a developing economy in the Asia Pacific region. Results show that bank‐driven pricing strategies may have an overriding effect on other factors. The analysis demonstrates that profits may be increased, socio‐economic exclusionary effects...
Journal Articles
A model of trust in online relationship banking
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International Journal of Bank Marketing (2003) 21 (1): 5–15.
Published: 01 February 2003
... shared value, communication and opportunistic behaviour as antecedents to trust. Trust and commitment also have a causal relationship. Proposes and empirically tests five hypotheses with a sample of 510 Internet users of various profiles in India. Develops a structural equation model (Lisrel...
Journal Articles
Consumer Buying Behaviour in Financial Services: An Overview
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International Journal of Bank Marketing (1992) 10 (5): 5–39.
Published: 01 May 1992
...Sally McKechnie Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework...
