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Keywords: Multi-group
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Journal Articles
Brand equity in Caribbean financial services: the moderating role of service providers
Available to Purchase
International Journal of Bank Marketing (2020) 38 (3): 642–670.
Published: 20 December 2019
..., taking into account the moderating influence of financial service providers. Design/methodology/approach Data were collected from 751 customers in three types of financial service providers (banks, insurance companies and credit unions), and analyzed with structural equation modeling and multi-group...
