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Meena Rambocas
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Journal Articles
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago
Available to Purchase
International Journal of Bank Marketing (2022) 40 (4): 701–723.
Published: 08 February 2022
Journal Articles
Brand equity in Caribbean financial services: the moderating role of service providers
Available to Purchase
International Journal of Bank Marketing (2020) 38 (3): 642–670.
Published: 20 December 2019
Journal Articles
Brand equity and customer behavioral intentions: a mediated moderated model
Available to Purchase
International Journal of Bank Marketing (2018) 36 (1): 19–40.
Published: 05 February 2018
Journal Articles
Building brand equity in retail banks: the case of Trinidad and Tobago
Available to Purchase
International Journal of Bank Marketing (2014) 32 (4): 300–320.
Published: 27 May 2014
