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Journal Articles

Brand equity and customer behavioral intentions: a mediated moderated model

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Meena Rambocas, Vishnu M. Kirpalani, Errol Simms
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2018) 36 (1): 19–40.
https://doi.org/10.1108/IJBM-09-2016-0139
Published: 05 February 2018
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Journal Articles

Building brand equity in retail banks: the case of Trinidad and Tobago

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Meena Rambocas, Vishnu M. Kirpalani, Errol Simms
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2014) 32 (4): 300–320.
https://doi.org/10.1108/IJBM-11-2013-0136
Published: 27 May 2014
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