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Keywords: Multi-mediation
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Journal Articles
International Journal of Bank Marketing (2023) 41 (1): 130–157.
Published: 24 October 2022
... and satisfaction and their subsequent association with brand equity drivers in the context of m-payments. Design/methodology/approach A survey was administered to a total of 725 respondents. Structural equation modeling, SPSS AMOS and a multi-mediation model using process macros were used to analyze...
