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Journal Articles
International Journal of Bank Marketing (2020) 38 (6): 1351–1371.
Published: 14 July 2020
... in the enhancement of customer satisfaction with a banker. Design/methodology/approach A total of 800 questionnaires using the snowball sampling technique were performed to distribute the questionnaires to bank customers at different ethnic community centers in New Zealand. A total of 377 useable questionnaires...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2006) 24 (6): 360–383.
Published: 01 October 2006
... been published in the marketing literature about electronic banking. This paper seeks to examine consumers' choices between electronic banking and non‐electronic banking in New Zealand. Design/methodology/approach The paper shows that the data for this analysis were obtained through a mail survey...
Journal Articles
International Journal of Bank Marketing (2003) 21 (2): 80–93.
Published: 01 April 2003
... the organisation. Relatively little attention has been focused on the organisation of the marketing function within professional services industries. We report a cross‐sectional study examining the characteristics of the marketing function and responsibilities of the CME in a major New Zealand professional...
Journal Articles
International Journal of Bank Marketing (2002) 20 (7): 311–316.
Published: 01 December 2002
...Malcolm Wright While retail payment instruments generate more revenue than many fast moving consumer goods (FMCG) categories, surprisingly little is publicly known about market structure and purchase loyalty. This paper reports a study of shoppers’ use of payment methods in three New Zealand retail...
Journal Articles
International Journal of Bank Marketing (1990) 8 (2): 32–39.
Published: 01 February 1990
...Norman E. Marr; Gerard Prendergast Human tellers are still the primary means of product delivery, despite the trend towards electronic and remote banking. In New Zealand,there exists a newly deregulated environment in the financial services industry. Therefore a“customer‐oriented” approach...

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