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Keywords: Nudge
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Journal Articles
How explicit consumer credit information affects intent to purchase on credit: an experiment
Available to Purchase
International Journal of Bank Marketing (2024) 42 (5): 1007–1035.
Published: 25 January 2024
... 12 2023 03 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only While nudges have been successful in influencing financial decisions, they have also backfired (Meder et al., 2018 ; Thunström et al., 2018). In some...
Journal Articles
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters
Available to Purchase
International Journal of Bank Marketing (2023) 41 (1): 107–129.
Published: 01 November 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Investor behaviour Nudge Newsletter Micro-investing There could be many causes of low investments in addition to either actual or perceived lack of disposable funds, and these are often emotional (Elster...
