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Keywords: Perceived local brands
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Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 701–723.
Published: 08 February 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Perceived global brands Perceived local brands Brand strategies Consumer behavior Retail banks H3. PBL has a stronger effect on WTPP in retail banking than PBG...
