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1-9 of 9
Keywords: Perceived usefulness
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1760–1788.
Published: 18 June 2024
...Hela Latreche; Mohammed Bellahcene; Vincent Dutot Purpose This paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers. Design/methodology/approach A multi-stage approach was used. First...
Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 642–668.
Published: 09 January 2024
.... Based on the Extended Post-Acceptance Model (EPAM) framework, Structural Equation Modeling and Confirmatory Factor Analysis were applied to inspect how financial capability, perceived security and perceived usefulness affect fintech adoption. Findings Fintech proficiency, investment risk tolerance...
Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1330–1359.
Published: 17 May 2023
... and cognitive processing magnify user satisfaction, significantly escalating M-payment continuance usage intention. Perceived value co-creation participation and user satisfaction with M-payment partially mediate the linkage among the constructs. Furthermore, perceived usefulness strengthens the link, while...
Journal Articles
International Journal of Bank Marketing (2019) 37 (7): 1525–1546.
Published: 19 June 2019
... through the mediating role of perceived usefulness and trust (organism). Importantly, this research further examines the moderating effect of persuasion knowledge, which attenuates the effects of design aesthetics on perceived usefulness and trust. Design/methodology/approach A survey is conducted...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1347–1366.
Published: 06 September 2018
...Estelle van Tonder; Daniël J. Petzer; Naomi van Vuuren; Leon T. De Beer Purpose The purpose of this paper is to explore the proposed relationships between perceived usefulness (a dimension of perceived value), the relationship quality factors (competence trust and continuous commitment...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 393–408.
Published: 03 April 2018
...Estelle van Tonder; Daniël Johannes Petzer Purpose The purpose of this paper is to examine the impact of source credibility (expertise and trustworthiness) on perceived value (perceived usefulness (PU)), as well as the latter’s impact on sub-dimensions of customer citizenship behaviour (helping...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 558–582.
Published: 05 June 2017
...Maruf Gbadebo Salimon; Rushami Zien Bin Yusoff; Sany Sanuri Mohd Mokhtar Purpose The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine...
Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 354–369.
Published: 15 May 2017
...Chris Hampshire Purpose The purpose of this paper is to explore UK consumer perceptions of trust, risk and perceived usefulness of mobile payments through the use of sequential mixed methods. Design/methodology/approach A post-positivist philosophy is used with a social constructionist...
Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 9–36.
Published: 01 February 2016
... and 2014. Data were analyzed using multiple and mediated regressions, and t-tests. Comparisons are made between the two time points. Findings – Perceived usefulness, economic value, and social value predicted overall perceived value, which in turn predicted a consumer’s intention to adopt...
