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Keywords: Perceived usefulness
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 642–668.
Published: 09 January 2024
.... Based on the Extended Post-Acceptance Model (EPAM) framework, Structural Equation Modeling and Confirmatory Factor Analysis were applied to inspect how financial capability, perceived security and perceived usefulness affect fintech adoption. Findings Fintech proficiency, investment risk tolerance...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1347–1366.
Published: 06 September 2018
...Estelle van Tonder; Daniël J. Petzer; Naomi van Vuuren; Leon T. De Beer Purpose The purpose of this paper is to explore the proposed relationships between perceived usefulness (a dimension of perceived value), the relationship quality factors (competence trust and continuous commitment...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 393–408.
Published: 03 April 2018
...Estelle van Tonder; Daniël Johannes Petzer Purpose The purpose of this paper is to examine the impact of source credibility (expertise and trustworthiness) on perceived value (perceived usefulness (PU)), as well as the latter’s impact on sub-dimensions of customer citizenship behaviour (helping...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 9–36.
Published: 01 February 2016
... and 2014. Data were analyzed using multiple and mediated regressions, and t-tests. Comparisons are made between the two time points. Findings – Perceived usefulness, economic value, and social value predicted overall perceived value, which in turn predicted a consumer’s intention to adopt...

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