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Keywords: Persuasion knowledge
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Journal Articles
Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications
Available to Purchase
International Journal of Bank Marketing (2019) 37 (7): 1525–1546.
Published: 19 June 2019
... through the mediating role of perceived usefulness and trust (organism). Importantly, this research further examines the moderating effect of persuasion knowledge, which attenuates the effects of design aesthetics on perceived usefulness and trust. Design/methodology/approach A survey is conducted...
