...Kostis Indounas Purpose The purpose of this research paper is to investigate the extent to which companies that operate in business-to-business (B2B) financial service markets adopt any form of pricing research along with the different pricing objectives that they pursue in comparison...

... incorporated customer needs and evaluations for the bank's current position, future goals related to specific market segments, and competition allocations. “Pricing” was the most important criterion, followed by “effective services” and “location”. Research limitations/implications Data analysis...

... Pricing Consumer behaviour Customer relations Hong Kong Customer retention has been said to have become the “Holy Grail” of diverse industries (Coyles and Gokey, 2005). A number of studies have demonstrated the benefits of customer retention and/or customer loyalty: Grönroos (1990) suggests...

...Leigh Drake; David T. Llewellyn Analyses alternative forms of pricing and pricing strategies of bank payments services and reports the results of an international survey of pricing practices in 11 countries. Makes a distinction between implicit and explicit pricing and, in the context of British...

...Arthur Meidan; Alan C. Chin Presents the results of an empirical study that investigates comparatively the mortgage‐pricing determinants of national, regional and local building societies. Considers and discusses the importance of the three main generic strategies (focus, differentiation and cost...

... and also on the sensitivity of the performance of the organisation to an improvement in the area. The perspective is that of senior financial services marketing managers. The managers picked out pricing policy as one factor deserving to be given the highest priority. Improvements here are possible...

...J. Barry Howcroft; John C. Lavis As the retail banking market becomes more price competitive in terms of the products and services offered and as the introduction of new technologically based products breaks down the traditional homogeneity of bank products, so banks must necessarily move towards...

...Thomas O. Stanley; John K. Ford An objective method of pricing, where the cost of each component of a product is determined separately, is relevant to the pricing of loans in banking. Relevant factors in this case are a “real rate” of interest, an inflation premium, administrative expenses...

...Rob Lawson; Ann Watt The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of banking services are examined. Conclusions are drawn about the different benefits consumers receive from...