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Keywords: Propensity to trust
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Journal Articles
International Journal of Bank Marketing (2019) 37 (2): 507–530.
Published: 06 March 2019
...Souheila Kaabachi; Selima Ben Mrad; Bay O’Leary Purpose The purpose of this paper is to explore how variables like propensity to trust, website usability, social influence, customer awareness about internet-only banks (IOBs) and perceived compatibility influence customers’ initial trust formation...
