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1-4 of 4
Keywords: Public policy
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Journal Articles
Greenwashing in banking: exploring the interplay of strategic ambidexterity, public policy, and customer orientation
Available to Purchase
International Journal of Bank Marketing (2026) 44 (5): 1051–1072.
Published: 15 December 2025
...Prashant Salwan; Bhaskar Shandilya; Kavita Chavali; Vijay Pereira Purpose This study explores how strategic ambidexterity, public policy, and customer orientation influence greenwashing practices in the banking sector, focusing on multinational, Indian private and public sector banks. Design...
Journal Articles
Banking in the metaverse: a new frontier for financial institutions
Available to PurchaseKeng-Boon Ooi, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yogesh K. Dwivedi, Rohita Dwivedi, Laurie Hughes, Arpan Kumar Kar, Xiu-Ming Loh, Emmanuel Mogaji, Ian Phau, Anshuman Sharma
International Journal of Bank Marketing (2023) 41 (7): 1829–1846.
Published: 25 September 2023
... of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach Insights...
Journal Articles
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil
Available to Purchase
International Journal of Bank Marketing (2023) 41 (5): 1059–1082.
Published: 09 May 2023
...Vanessa Rabelo Dutra; Silvia Amélia Mendonça Flores; Kelmara Mendes Vieira; Altacir Bunde Purpose The purpose of this study is to examine if public policy satisfaction is related with perceived financial security. The public policy examined is an emergency income policy in Brazil. Design...
Journal Articles
The determinants of bank branch location in India: an empirical investigation
Available to Purchase
International Journal of Bank Marketing (2021) 39 (5): 856–870.
Published: 12 March 2021
... suited for modeling counted dependent variable. Quanda Zhang can be contacted at: q.zhang@federation.edu.au © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Bank branch India Financial inclusion Financial exclusion Panel data Public policy...
