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Keywords: Regression
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Journal Articles
Service quality and word of mouth: a study of the banking sector
Available to Purchase
International Journal of Bank Marketing (2014) 32 (7): 612–627.
Published: 30 September 2014
...’ perceptions of service quality followed by exploratory factor analysis to study the dimensionality of service quality in retail banking. Multiple regression was used to probe the influence of the dimensions of service quality on WOM. Findings – The study revealed four dimensions of service quality...
Journal Articles
Service quality and customers’ purchase intentions: an empirical study of the Indian banking sector
Available to Purchase
International Journal of Bank Marketing (2013) 31 (7): 529–543.
Published: 07 October 2013
... to capture customers’ perceptions of service quality followed by exploratory factor analysis to study the dimensionality of service quality in retail banking. Multiple regression was used to probe the influence of the dimensions of service quality on purchase intentions. Findings – The results...
