...Spiros Gounaris; Eric Stevens; Sergios Dimitriadis Purpose Knowledge of the management issues for developing new bank offerings efficiently is limited. Furthermore, recent research suggests that organisational learning can contribute greatly to the success of innovation projects. The aims...

...Geoff Lancaster; Hans van der Velden This research‐based paper considers the application of market orientation in the context of the mortgage division of a large Dutch bank. Various definitions from the literature are considered in relation to market orientation. Antecedents to market orientation...

... Hapoalim′s marketing strategy is described, including in‐branch activity, advertising and promotion aids. Some research findings from a survey among newly arrived Russian immigrants are reported. The article discusses some of the social problems facing this new immigration from Russia to Israel. © MCB UP...

...Cengiz Erol; Erdener Kaynak; El‐Bdour Radi In recent years financial institutions, marketing researchers and public policy makers have recognised that behavioural analysis is vital for understanding bank customers. Most studies so far have focused on understanding the behaviour of customers...

...Anne M. Smith The UK clearing banks are aiming to gain a differential advantage by improving the quality of their service. Some of the findings of a research study which explored the determinants of service quality as perceived by a sample of 50 small businesses are reported. Small business...

.... They are able to solve present problems quite well but are less able to predict future changes in demand for new services. © MCB UP Limited 1986 Bank Marketing Consumer Expectations Research Focus on the Retail Bank Market: Can You Trust Branch Managers' View Of It? by Rita Martenson University...

... patterns, create a market share estimation model and calculate the profitability of possible areas for setting up a new branch in order to develop a priority list for consideration in retail branching. Undertaking such research in developing countries is quite different from that in developed countries...

... than the other criteria in bank selection. Introduction The role of attitude in product and store selection has been extensively documented in the marketing literature. Most research on attitudinal influence in product/store selection has been conducted in the Western culture, notably in Northern...