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Keywords: Research agenda
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Journal Articles
Four decades of IJBM research: thematic evolution and future agenda for digital financial services
Available to Purchase
International Journal of Bank Marketing (2026) 44 (3): 454–491.
Published: 15 October 2025
... Emerald Publishing Limited Licensed re-use rights only Bank marketing bibliometric analysis SPAR-4-SLR Science mapping Research agenda SDG8 – decent work and economic growth SDG9 - industrial growth Since its founding in 1983, the International Journal of Bank Marketing (IJBM) has...
Journal Articles
Banking service quality in the Middle Eastern countries
Available to Purchase
International Journal of Bank Marketing (2014) 32 (7): 688–700.
Published: 30 September 2014
.... Riyadh Bank, National Commercial Bank) were established in Saudi Arabia (Yavas, 1988). Literature review Research agenda Middle East Service quality Islamic banking Conventional banking © Emerald Group Publishing Limited 2014 Akram Mahmoud Al-jazzazi can be contacted at: a.al...
