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1-5 of 5
Keywords: Scale development
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Journal Articles
International Journal of Bank Marketing (2021) 39 (7): 1292–1309.
Published: 01 July 2021
... Emerald Publishing Limited Licensed re-use rights only Relational benefits Scale development Banker stereotype Paternalistic Shark The literature about service industries acknowledges the importance of personal interactions in satisfying clients (Crosby and Stephens, 1987 ; Palmatier...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
... and a well-structured questionnaire was designed. The validity of this scale was tested in accordance with the psychometric scale development procedure. Findings Contrary to some assertions in past literature, the results suggested service delivery and cost/price as among the most important determinants...
Journal Articles
International Journal of Bank Marketing (2019) 37 (4): 1025–1040.
Published: 12 February 2019
... Publishing Limited Licensed re-use rights only Scale development Consumer credit Indebtedness Financial well-being Financial preparedness for emergency A growing consensus among academic experts and policymakers is that finances are the ultimate measure of success for individuals’ overall...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1414–1436.
Published: 09 August 2018
... provider exist. Design/methodology/approach Both qualitative and quantitative methods were employed to develop and validate an alternative scale to measure CBCR in the banking industry. Following Churchill’s (1979) paradigm and other prominent scale development studies, a scale development procedure...
Journal Articles
International Journal of Bank Marketing (2018) 36 (4): 616–633.
Published: 24 May 2018
... and how to measure such value in the above context. Design/methodology/approach The scale development procedure comprised qualitative and quantitative approaches. A list of possible measurement items was compiled based on literature review and expert opinion through focus groups. Data were collected...
