Keywords: Self‐service
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 96–121.
Published: 07 April 2015
...Arun Kumar Kaushik; Zillur Rahman Purpose – The purpose of this paper is to analyze the various antecedent beliefs predicting customers’ attitudes toward, and adoption of, self-service technologies (SSTs) available in the banking industry. Design/methodology/approach – A descriptive...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2004) 22 (7): 504–521.
Published: 01 December 2004
..., the adoption of information and communication technologies and selfservice technologies. The paper argues that bank‐marketing professionals adopt an activity‐centred social marketing strategy. This strategy places customers and their activities at the centre to help ensure a fit between payment activities...

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