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1-5 of 5
Keywords: Self‐service
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1559–1586.
Published: 17 May 2024
... structure Performance analysis Self-service Internet 11 02 2023 26 05 2023 25 10 2023 18 02 2024 14 04 2024 14 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only The significance of technological inventions...
Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 96–121.
Published: 07 April 2015
...Arun Kumar Kaushik; Zillur Rahman Purpose – The purpose of this paper is to analyze the various antecedent beliefs predicting customers’ attitudes toward, and adoption of, self-service technologies (SSTs) available in the banking industry. Design/methodology/approach – A descriptive...
Journal Articles
International Journal of Bank Marketing (2009) 27 (7): 488–505.
Published: 09 October 2009
...Sven C. Berger Purpose This article aims to explain the adoption of self‐service technology with pro‐active sales applications (automated teller machines or kiosk systems) in brick‐and‐mortar outlets with special respect to personality traits, relationship characteristics and previous online...
Journal Articles
International Journal of Bank Marketing (2005) 23 (4): 317–333.
Published: 01 June 2005
... branches or self‐service technologies, banks cannot ignore the intensity of domestic competition and the importance of customer retention. Without a successful strategy to keep customers, banks can end up with the costly battle of poaching and counter poaching each other's customers. One of the primary...
Journal Articles
International Journal of Bank Marketing (2004) 22 (7): 504–521.
Published: 01 December 2004
..., the adoption of information and communication technologies and self‐service technologies. The paper argues that bank‐marketing professionals adopt an activity‐centred social marketing strategy. This strategy places customers and their activities at the centre to help ensure a fit between payment activities...
