... Limited 2012 Cross‐buying One‐stop shopping Financial services SMEs Small to medium‐sized enterprises Finland Financial institutions Selling methods Cross‐selling, and consequently cross‐buying, is receiving considerable attention in both research and management in the financial...

... is the first to explain the adoption of in‐branch self‐service applications for sales purposes and integrate the moderating effects of personality and relationship. Self‐service Banking Cashpoints Consumer behaviour Germany Selling methods The past decade has seen rapid and substantive changes...

... of the salesperson's credibility (i.e. expectancy that the salesperson's statements can be relied on) and benevolence (i.e. extent to which the salesperson is interested in the customer's welfare). Financial services Humour Selling methods Marketing strategy Banks Customer satisfaction The financial...