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Keywords: Service Industries
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Journal Articles
On the role of SMS for transaction confirmation with IVR telephone banking
Available to Purchase
International Journal of Bank Marketing (2011) 29 (3): 206–223.
Published: 12 April 2011
.... Telephone banking Service industries Automation Interactive devices Mobile communications systems SMS, or text messaging, as it is commonly known, is still a significant growth area in mobile communications. It is estimated (Martin, 2010) that worldwide 4.1 trillion (UK trillion) text messages...
Journal Articles
Testing perceived relational benefits as satisfaction and behavioral outcomes drivers
Available to Purchase
International Journal of Bank Marketing (2010) 28 (4): 297–313.
Published: 15 June 2010
... and validated three types of relational benefits: confidence (reduced anxiety and knowing what to expect), social (personal recognition of customers, familiarity with employees, and friendship), and special treatment benefits (price discounts, faster service, and customized service). Service industries...
Journal Articles
Beyond satisfaction: customer attachment to retail banks
Available to Purchase
International Journal of Bank Marketing (2005) 23 (4): 349–359.
Published: 01 June 2005
... group of customers expressed attachment grounded on familiarity only. These informants simply said they were familiar with their supplier's system or were just familiar with its products and services. © Emerald Group Publishing Limited 2005 Service industries Customer relations Banking...
Journal Articles
A conceptualisation of a customer‐bank bond in the context of the twenty‐first century UK retail banking industry
Available to Purchase
International Journal of Bank Marketing (2005) 23 (4): 317–333.
Published: 01 June 2005
... interactions with customers to gather a variety of knowledge (greater breadth) as well as a better understanding of customers' personalities (greater depth). © Emerald Group Publishing Limited 2005 Customer retention Buyer‐seller relationships Service industries Self‐service The UK...
Journal Articles
What makes contact employees perform? Reactions to employee perceptions of managerial practices
Available to Purchase
International Journal of Bank Marketing (2002) 20 (7): 325–332.
Published: 01 December 2002
... behaviors. Perceptions of workplace equity are related positively to prosocial employee behaviors. © MCB UP Limited 2002 Employee attitudes Service industries Management culture Behavioural sciences A service firm’s success depends ultimately upon the performance of its...
Journal Articles
Predicting automated teller machine usage: the relative importance of perceptual and demographic factors
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International Journal of Bank Marketing (1995) 13 (4): 26–32.
Published: 01 June 1995
... variables from the model, as explained above. © MCB UP Limited 1995 Australia Automated teller machines Banking Marketing strategy Retailing Service industries This article reports the findings of a study where retail banking consumers′ perceptual characteristics were...
Journal Articles
Bank Marketing in a Changing World
Available to Purchase
International Journal of Bank Marketing (1990) 8 (5): 2–56.
Published: 01 May 1990
... is no longer simple; money is no longer the common denominator; the consumer is now the focus; competition to provide services is fierce; the future is exciting! © MCB UP Limited 1990 Banking Consumers Financial services Service industries United Kingdom USA Marketing IT Market research 2...
Journal Articles
Customer Motivations: Use and Non‐use of Automated Banking
Available to Purchase
International Journal of Bank Marketing (1990) 8 (4): 36–40.
Published: 01 April 1990
... is for the most part founded on notions of productivity and cost controls, issues that have been addressed by a number of authors (Levitt, 1972, 1976; Thomas, 1979; Chase, 1978, 1981). Levitt (1972, 1976) argues that service industry executives and creators of customer service programmes must think of themselves...
Journal Articles
Quality in the Service Sector: A Review
Available to Purchase
International Journal of Bank Marketing (1989) 7 (5): 4–12.
Published: 01 May 1989
...Barbara R. Lewis Quality in the service sector is of increasing concern to both academics and practitioners. Previously published material is reviewed and attention is focused on the importance of people and internal marketing in the changing environment of service industries, definitions...
Journal Articles
Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers
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International Journal of Bank Marketing (1988) 6 (4): 19–30.
Published: 01 April 1988
... Bankers for their financial support in this research project. © MCB UP Limited 1988 Bank Marketing Canada Consumer Expectations Service Industries Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers by Jerry Rosenblatt, Michel...
