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Keywords: Service Industries
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Journal Articles
International Journal of Bank Marketing (2011) 29 (3): 206–223.
Published: 12 April 2011
.... Telephone banking Service industries Automation Interactive devices Mobile communications systems SMS, or text messaging, as it is commonly known, is still a significant growth area in mobile communications. It is estimated (Martin, 2010) that worldwide 4.1 trillion (UK trillion) text messages...
Journal Articles
International Journal of Bank Marketing (2010) 28 (4): 297–313.
Published: 15 June 2010
... and validated three types of relational benefits: confidence (reduced anxiety and knowing what to expect), social (personal recognition of customers, familiarity with employees, and friendship), and special treatment benefits (price discounts, faster service, and customized service). Service industries...
Journal Articles
International Journal of Bank Marketing (2005) 23 (4): 349–359.
Published: 01 June 2005
... group of customers expressed attachment grounded on familiarity only. These informants simply said they were familiar with their supplier's system or were just familiar with its products and services. © Emerald Group Publishing Limited 2005 Service industries Customer relations Banking...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2002) 20 (7): 325–332.
Published: 01 December 2002
... behaviors. Perceptions of workplace equity are related positively to prosocial employee behaviors. © MCB UP Limited 2002 Employee attitudes Service industries Management culture Behavioural sciences A service firm’s success depends ultimately upon the performance of its...
Journal Articles
Journal Articles
International Journal of Bank Marketing (1990) 8 (5): 2–56.
Published: 01 May 1990
... is no longer simple; money is no longer the common denominator; the consumer is now the focus; competition to provide services is fierce; the future is exciting! © MCB UP Limited 1990 Banking Consumers Financial services Service industries United Kingdom USA Marketing IT Market research 2...
Journal Articles
International Journal of Bank Marketing (1990) 8 (4): 36–40.
Published: 01 April 1990
... is for the most part founded on notions of productivity and cost controls, issues that have been addressed by a number of authors (Levitt, 1972, 1976; Thomas, 1979; Chase, 1978, 1981). Levitt (1972, 1976) argues that service industry executives and creators of customer service programmes must think of themselves...
Journal Articles
International Journal of Bank Marketing (1989) 7 (5): 4–12.
Published: 01 May 1989
...Barbara R. Lewis Quality in the service sector is of increasing concern to both academics and practitioners. Previously published material is reviewed and attention is focused on the importance of people and internal marketing in the changing environment of service industries, definitions...
Journal Articles

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