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1-3 of 3
Keywords: Social influence
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Journal Articles
International Journal of Bank Marketing (2026) 44 (2): 313–333.
Published: 08 September 2025
... in the proposed research model. Findings The findings have shown that intelligent recommendation systems significantly enhance crowdfunding success by enhancing system quality, information quality, signaling effectiveness, trust, and user engagement. Social influence was found to moderate the relationships...
Journal Articles
International Journal of Bank Marketing (2019) 37 (2): 507–530.
Published: 06 March 2019
...Souheila Kaabachi; Selima Ben Mrad; Bay O’Leary Purpose The purpose of this paper is to explore how variables like propensity to trust, website usability, social influence, customer awareness about internet-only banks (IOBs) and perceived compatibility influence customers’ initial trust formation...
Journal Articles
International Journal of Bank Marketing (2018) 36 (1): 147–169.
Published: 05 February 2018
... and social influence, important variables in internet banking literature. Using a questionnaire survey, data relating to the variables are collected from 284 individuals who are/were using internet banking services and subjected to confirmatory factor analysis (CFA) to establish validity and structural...
