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Keywords: Social media marketing activities
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Journal Articles
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
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International Journal of Bank Marketing (2021) 39 (7): 1353–1376.
Published: 12 July 2021
... to a greater extent. Koay et al. (2020) stated that SMM activities have a substantial impact on CBE. Ibrahim et al. (2020) conducted a meta-analytic examination to know about how social media marketing activities improve customer attitudes regarding brands. They emphasized that SMM...
