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1-6 of 6
Keywords: Sustainability
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Journal Articles
Greenwashing in banking: exploring the interplay of strategic ambidexterity, public policy, and customer orientation
Available to Purchase
International Journal of Bank Marketing (2026) 44 (5): 1051–1072.
Published: 15 December 2025
.../methodology/approach A mixed-method research design was used, combining surveys and interviews with senior management from three types of banks: multinational banks operating in India, Indian private banks and Indian public sector banks, providing insights into their sustainability strategies. The survey...
Journal Articles
Perceptions of CSR initiatives as a strategic driver in strengthening relationships among banks and Italian consumers: an empirical approach in the Italian banking context
Available to Purchase
International Journal of Bank Marketing (2025) 43 (4): 685–709.
Published: 13 November 2024
...; they also have managerial implications. In terms of literature advancement, we provide new evidence related to a context with specific features, namely Italy. From a managerial perspective, this study highlights the importance of informing Italian customers about and promoting awareness of sustainable...
Journal Articles
Does environmental reporting of banks affect their financial performance? Evidence from India
Available to Purchase
International Journal of Bank Marketing (2024) 42 (4): 745–767.
Published: 16 October 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainability Banking sector Environmental reporting Financial performance Panel regression analysis The last decade witnessed growing concerns regarding corporate sustainability (Ghassim...
Journal Articles
Banking in the metaverse: a new frontier for financial institutions
Available to PurchaseKeng-Boon Ooi, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yogesh K. Dwivedi, Rohita Dwivedi, Laurie Hughes, Arpan Kumar Kar, Xiu-Ming Loh, Emmanuel Mogaji, Ian Phau, Anshuman Sharma
International Journal of Bank Marketing (2023) 41 (7): 1829–1846.
Published: 25 September 2023
... rights only Metaverse Financial institutions Corporate banking Retail banking Bank employees Public policy Sustainability It is widely acknowledged that the term metaverse was first referenced by Neal Stephenson in his dystopic 1992 novel titled – Snow Crash, where he depicts...
Journal Articles
Social performance, financial risk and financial performance in microfinance institutions
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International Journal of Bank Marketing (2024) 42 (4): 768–793.
Published: 01 June 2023
...Kuldeep Singh Purpose This paper examine whether social performance moderates the linkage between financial risk and financial performance in microfinance institutions (MFIs). The study focuses on the financial self-sufficiency and long-term sustainability of MFIs. Design/methodology/approach...
Journal Articles
International Journal of Bank Marketing (2021) 39 (7): 1395–1419.
Published: 16 July 2021
...Monica Rossolini; Alessia Pedrazzoli; Alessandro Ronconi Purpose Recognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work investigates the influence of message framing, green emphasis...
