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Keywords: Switching cost
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Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 550–571.
Published: 17 January 2023
... 2022 19 12 2022 19 12 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Bank Service failure Reputation Switching cost Switching behavior Surveys D14 G21 G40 Bank customers are increasingly becoming indispensable...
