... knowledge about the potential impacts of customer orientation philosophy on the ethical decisions made by service people could be insufficient. Hence, by using the life insurance salespeople in Taiwan as an example, the purpose of this paper is to investigate service people's tolerance of two types...

...Jung‐Kee Hong; You‐il Lee Purpose The purpose of this paper is to be the first to explicate the determinants of customers’ cross‐buying intentions in the banking services of Korea and Taiwan, and then explore the influence of cross‐cultural values, such as “Collectivism”, to the relationships...

... developing CSR strategies. © Emerald Group Publishing Limited 2011 Corporate social responsibility Attitudes Behaviour Banks Taiwan Retail banks globally, pour million of dollars into corporate social responsibility (CSR) programmes each year to strengthen both their reputations...

... providing merchant banking services in Taiwan. Findings SEM results indicate that: customer perceptions positively affect financial performance; and customers purchase financial services with dissimilar benefits, all of which come with corresponding attributes, and hence result in different levels...

... of banks using the USA, Taiwan, and Ghana as illustrations. Design/methodology/approach Following a literature review, the paper adopts the classical multi‐step scale development process which demanded that thorough attention be paid to every step of the process. The study employed exploratory...

... the departments of loans, deposits, and credit cards) drawn from XYZ bank, one of the most famous banks providing merchant banking services in Taiwan. Findings SEM results indicate that retailers who undertake relationship efforts with loyal customers can positively affect these customers' attitudes...

... on Taiwan. Design/methodology/approach Samples were collected using a questionnaire which assessed the quality of our measurement efforts by investigating reliability and validity. We then compared our hypothesized model with a rival model based on the overall fit, parsimony, and percentage of model...