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Keywords: Video marketing
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Journal Articles
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Available to PurchaseDamianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Nikos Kanellos
International Journal of Bank Marketing (2024) 42 (6): 1313–1347.
Published: 25 August 2023
...Damianos P. Sakas; Nikolaos T. Giannakopoulos; Marina C. Terzi; Ioannis Dimitrios G. Kamperos; Nikos Kanellos Purpose The paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement...
