...Robert E. Hinson; Nnamdi O. Madichie; Masud Ibrahim Purpose The purpose of this paper is to examine the dialogic communications potential of bank web sites in Ghana. Design/methodology/approach The authors undertook a qualitative content analysis of bank web sites in Ghana, drawing upon Kent...

.... Motivation, opportunity, and ability of the user are all considered as modifiers of communication effectiveness. Communication effectiveness can also be affected by the user’s perception of the information and, in the case of Web sites, could be influenced by the colors, style of navigation, and complexity...