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1-3 of 3
Keywords: Word of mouth
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Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1398–1412.
Published: 07 June 2022
...Tsu-Wei Yu Purpose This study explored the antecedents and mediators of word-of-mouth (WOM) behavior in the life insurance industry and investigated how to increase policyholders' positive WOM communication. Design/methodology/approach A sample of life insurance policyholders in Taiwan...
Journal Articles
International Journal of Bank Marketing (2018) 36 (4): 701–725.
Published: 30 May 2018
... competition. Pratibha Wasan can be contacted at: pratibhawasan@gmail.com 16 06 2017 15 09 2017 18 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Word of mouth Customer satisfaction Customer experience Credibility...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 471–493.
Published: 01 June 2015
... that banking customers in Pakistan recognise CSR as a multidimensional construct that serves as a direct determinant of PSQ, trust, repurchase and word of mouth (WOM) intentions. PSQ also influences customer trust directly and positively and trust has a direct and positive impact on repurchase and WOM...
