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Keywords: Young people
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Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1285–1310.
Published: 05 September 2018
... Licensed re-use rights only Australia Undergraduates Qualitative techniques Financial literacy Young people Money management behaviour In recent times, increased attention has been paid to undergraduate students’ transition into adulthood and the successful completion...
Journal Articles
International Journal of Bank Marketing (2016) 34 (2): 191–215.
Published: 04 April 2016
... services Young people There is a general perception that marketing activities are more relevant to developed Western countries. Intense competition amongst marketers in these countries has resulted in market saturation and a reduction of profit potential, which has led companies to divert...
Journal Articles
International Journal of Bank Marketing (1991) 9 (2): 3–11.
Published: 01 February 1991
... Limited 1991 Financial services Marketing strategy Young people Banks THE YOUTH MARKET FOR FINANCIAL SERVICES 3 F inancial institutions must cater for the differing needs of the youth market, an increasingly important segment of society. The Youth Market for Financial Services Barbara JR...
