Issues

Immersive Technologies in Hospitality and Tourism

How immersive technologies are redefining the customer journey. Guest editorial

Carlos Flavián; Iis P. Tussyadiah; Carlos Orús
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Exploring the critical success factors of virtual reality adoption in the hotel industry

Rab Nawaz Lodhi; Muhammad Asif; Carla Del Gesso; Cihan Cobanoglu
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The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value

Mohamed Abou-Shouk; Nagwa Zouair; Ayman Abdelhakim; Hany Roshdy; Marwa Abdel-Jalil
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Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness

Rafael Anaya-Sánchez; Francisco Rejón-Guardia; Sebastian Molinillo
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How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age

Michele Di Dalmazi; Marco Mandolfo; Jaime Guixeres; Mariano Alcañiz Raya; Lucio Lamberti
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Real in virtual: the influence mechanism of virtual reality on tourists’ perceptions of presence and authenticity in museum tourism

Minglong Li; Xiaoyang Sun; Yu Zhu; Hailian Qiu
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Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework

Man Lai Cheung; Wilson K.S. Leung; Ludwig Man Kit Chang; Eugene Cheng-Xi Aw; Randy Y.M. Wong
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Place attachment theory and virtual reality: the case of a rural tourism destination

Christos Pantelidis; M. Claudia tom Dieck; Timothy Hyungsoo Jung; Paul Smith; Amanda Miller
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Sculpting the feelings: influence of immersive technology on responsible travel

Anam Fatma; Vimal Bhatt
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The digital revolution in the tourism industry: role of anthropomorphic virtual agent in digitalized hotel service

Sihem Ben Saad
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Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism

Maher Georges Elmashhara; Marta Blazquez; Jorge Julião
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The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences

Janarthanan Balakrishnan; Yogesh K. Dwivedi; Anubhav Mishra; F. Tegwen Malik; Mihalis Giannakis
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Privacy in hospitality: managing biometric and biographic data with immersive technology

Gajendra Liyanaarachchi; Giampaolo Viglia; Fidan Kurtaliqi
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Boosting heritage recommendations through awe and augmented reality

Jorge Nascimento; Sandra Maria Correia Loureiro
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The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value

Ana Rita Gonçalves; Diego Costa Pinto; Saleh Shuqair; Anna Mattila; Anel Imanbay
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Can AI robots foster social inclusion? Exploring the role of immersive augmentation in hospitality

Hector Gonzalez-Jimenez; Diego Costa Pinto
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Travelling with open eyes! A study to measure consumers’ intention towards experiencing immersive technologies at tourism destinations by using an integrated model of TPB, TAM captured through the lens of S-O-R

Sujood; Pancy
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Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories

Víctor Martínez-Molés; Carmen Pérez-Cabañero; Amparo Cervera-Taulet
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Virtual reality and perceptions of destination presence

Hongxiao Yu; Haemoon Oh; Kuo-Ching Wang
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