... 30 04 2026 07 07 2026 06 08 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence AI Generative artificial intelligence GenAI Synthetic data The rapid evolution of generative artificial...

...Selim Bakir; Tarik Dogru; Anil Bilgihan; Baker Ayoun Purpose This study aims to critically review how hospitality research has conceptualized employee artificial intelligence ( AI ) awareness and offer a reconceptualization that moves beyond a narrow, job-displacement focus to a multidimensional...

...Tarik Dogru; Albert Assaf; Alexander Josiassen; Florian Kock Purpose The purpose of this study is twofold: First, to document current generative artificial intelligence (GenAI) opinions and practices among leading hospitality and tourism scholars; and second, to introduce the Generative AI...

...Junyun Liao; Mingyue Wu; Peng Du; Raffaele Filieri; Kai He Purpose Research on artificial intelligence (AI) in the tourism and hospitality (T&H) sector is continuously evolving. This paper aims to offer a comprehensive bibliometric analysis of AI research within the T&H industry, examining...

...Ana Isabel Polo-Peña; Dolores María Frías-Jamilena; Francisco Peco-Torres; Miguel Ángel Rodríguez-Molina Purpose This study aims to determine the current state of the literature – and propose future research directions – on the topic of tourist experiences shaped by artificial intelligence (AI...

... strategies Curated experiences Platform economy Place curation Destinationscapes AI Social media Tourism Artificial intelligence Highlights Curation is defined as the meaningful and persistent selection and organisation of content and experiences to increase value by aesthetically...

...Yao-Chin Wang; Avraam Papastathopoulos Purpose With the trend of adopting and studying artificial intelligence (AI) service robots at restaurants, the authors’ understanding of how customers perceive robots differently across restaurant segments remains limited. Therefore, building upon expectancy...

...Yao-Chin Wang; Muzaffer Uysal Purpose Following the increasing trend of artificial intelligence (AI) research in hospitality literature, this critical reflection paper aims to identify AI-assisted mindfulness as a critical yet under-investigated issue and to contribute feasible directions...

...Yuangao Chen; Yuqing Hu; Shasha Zhou; Shuiqing Yang Purpose Drawing on the technology-organization-environment (TOE) framework, this study aims to investigate determinants of performance of artificial intelligence (AI) adoption in hospitality industry during COVID-19 and identifies the relative...